Exmouth Town Centre and Foreshore Development Plan

Design Feature
Type of Project
Masterplan, Placemaking
State
Western Australia
Location
Rural

The Shire of Exmouth identified the importance of a town centre to the overall health and vitality of the community. The Exmouth Town Centre and Foreshore Development Plan (masterplan) was prepared to guide developers in achieving a vibrant town centre, which links to the foreshore through a series of well-connected sheltered pathways. The initiatives within the masterplan actively addressed the physical built form barriers to a healthy community.

Prioritising community health

Exmouth is the largest town in the North West Cape of Western Australia. It existed only as a small isolated town during WWII until it took on a communications service role in a joint operation between America and Australia. This, along with the increased tourist interest in the popular Ningaloo Marine Park, has placed increasing pressures on the Exmouth town centre and surrounding environment.  This project provided a framework for the revitalisation of Exmouth and elevated the importance of its town centre and foreshore in a healthy active context.

The development strategy identified how Exmouth’s inherent natural value and amenity could be brought back into the town centre for the benefit of locals and tourists alike.

The Town Centre and Foreshore Development Plan features public open space for the community to utilise
The Town Centre and Foreshore Development Plan features public open space for the community to utilise

The Shire identified the need for meaningful community consultation to establish a vision for the town centre and foreshore. The masterplan was borne out of a comprehensive consultative approach, including a number of community/stakeholder workshops. 

The key challenges for Exmouth were the lack of legibility and way finding, the requirement to bolster the ‘heart’ within the centre, improve amenity and remedy a poor movement network.

The Town Centre and Foreshore Development Plan provides destinations that encourage engagement and use of the space
The Town Centre and Foreshore Development Plan provides destinations that encourage engagement and use of the space

The community identified a number of objectives for the town centre and foreshore:

  • Active and vibrant
  • Resilient and sustainable
  • Well connected
  • Safe community
  • Relaxed lifestyle
  • Nature and environment

The masterplan established the following design approach:

  • Develop a town square with a strong sense of place,
  • Provide a town square at the heart of the existing commercial centre, and
  • Upgrade Federation Park to include market space, a town event space and improved pedestrian paths.

The masterplan advocated improving a number of pedestrian environments to encourage walking:

  • Town Creek upgraded to provide amenity with lighting and encourage greater pedestrian connectivity and linkages both within and through the town centre.
  • Maidstone Crescent upgraded and landscaped as town promenade.
  • Maidstone Crescent modified to provide mixed land use.
  • Kennedy Street rejuvenated into a pedestrian mall.
  • Federation Park improved to provide new paving to denote slow speed area and differentiated pedestrian link.

The masterplan supports creating multiple destinations for different users:

  • War Memorial to move further north with landscape upgraded to acknowledge the local history of the area, reinforce a sense of place and create shaded area.
  • Community facility upgraded to offer a water based playground and town event space, viewing platform at beach and outdoor interpretation centre.
  • Federation Park upgraded to support healthy built food environments, by including a fresh and healthy food market.
  • Improved movement network via upgraded pedestrian paths, a pedestrian link and public open space to Marina development.

Project Team

  • Hassell
  • Shire of Exmouth
  • Village Well

Project Cost 

$250,000

The Town Centre and Foreshore Development Plan aims to maximise activity and vibrancy in the area

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