Swan Hill Active Transport Strategy
Victoria | Rural
This project was initiated as a result of analysis of market trends in the adventure market across Australia and Internationally. Mountain biking is a growing market, both for the more advanced downhill market and the untapped family friendly multi-day mountain biking experience. The Northern Territory is renowned for its adventure activity events, and the mountain biking market is actively pursuing the Northern Territory as a destination for mountain biking event opportunities.
The Masterplan will support the integration of an accessible and connected movement network that offers interlinked riding opportunities and encourages positive health behaviours. Furthermore, the plan will reinforce a connection with the Northern Territory environment, generating and supporting a strong sense of place for the community.
The Masterplan has detailed 75 actions to be implemented over the next 5-10 years. All actions are monitored on a regular basis by a Mountain Biking Reference Group specifically established to work with Government during the implementation phase of the project.