Case Studies

Rockhampton CBD Redevelopment

Design Feature

Type of project
Redevelopment
State
QLD
Location
Urban
The cultural, social, tourism and business potential of Rockhampton’s Central Business District (CBD) prompted the Rockhampton Regional Council to invest in the revitalisation of the city centre. With a focus on job creation, investment attraction and place creation, the CBD Redevelopment Framework delivers the long-term strategic framework for the revitalisation of the CBD. This work (in parallel with waterfront and streetscape upgrades to the CBD’s Riverside Precinct) aims to position the city centre as the vibrant and dynamic heart of the region.  
A unified urban environment
The redevelopment of the Rockhampton Riverside precinct is guided by the CBD Redevelopment Framework. Both streams of work have been informed by the significant participation of the community, local businesses, council’s internal teams and councillors themselves. The focus of all activity has been to bring the iconic history of the city to life, encourage CBD living and housing diversity, creating unique and memorable destinations and attracting a dynamic mix of businesses to stimulate growth, jobs and tourism.  
CBD property owners and business operators were encouraged to express their views and opinions through facilitated workshops, stakeholder meetings and taskforce groups. This led to the development of a community-led action plan to transform the Rockhampton CBD into a vibrant economic, cultural and social centre.  

To ensure that any person who resides in the Rockhampton region could participate in the revitalisation process, a survey was distributed to residents where they could provide feedback to the council on their vision for the city centre. 
The 791 survey respondents expressed that they would like to see: 
  • clean, attractive streets and plenty of green spaces 
  • areas for more events / markets / festivals 
  • riverfront dining 
  • interactive play spaces 
  • connectivity to the river. 

The resulting Riverside Revitalisation has transformed the banks of Rockhampton's iconic Fitzroy River into a mixed-use recreational hub for businesses, locals and visitors.  
The riverfront is the most important of Rockhampton’s public open space assets. With iconic heritage buildings of national significance along Quay Street directly overlooking the riverfront, the design rationale has been to unite the city to the river and celebrate the unique community and heritage of the place in a contemporary and dynamic way.  
The design creates a riverfront that is contemporary and coherent with a clear and strong sense of place. An array of memorable destinations and attractors stimulate both day and night-time activation. Activation nodes and public art encourage movement and are connected by a generous high-quality riverwalk and pathway system that ties back into the upper embankment, namely Quay Street and the wider CBD. This approach creates a safe, visually cohesive and high-quality environment that amplifies the social, cultural and built form heritage values of the location.  
Project team
Lead Consultant:
  • Urbis (landscape architecture, urban design, placemaking, community engagement, heritage planning, town planning, economic advisory).  

Other consultants: 
  • Woods Bagot (architecture)
  • Calibre Consulting (traffic engineering) 
  • Vision Hospitality (food service and beverage consultant) 
  • McMurtrie (civil engineering) 
  • Kehoe Myers (structural engineering) 
  • Butler Partners (quantity surveyor) 
  • Anderson Consulting (electrical, mechanical and fire engineering) 
  • Edwards Irrigation, Urban Art Projects (public art and curatorial consultant) 
  • Street and Garden (street furniture) 
  • Dot-dash (signage) 
  • Techno Water Designs (waterpark design specialist) 
  • AUS Safe (safety consultant) 
  • WSP (lift specialist) 
  • Playground (urban play). 


Project Cost
Approximately $36 Million  
Health value
  • Formalised the connection of the CBD and its riverfront pathways, which has encouraged walking, running and cycling.
  • Promoted cycling through the introduction of central cycle storage and end of trip facilities.
  • Revitalised over 30,000 square metres of urban riverfront open space (previously underutilised) and created the most significant green asset for recreation and enjoyment of the natural environment in the city centre.
  • Created all abilities and disabled access throughout the CBD and riverside precinct to encourage participation and accessibility for all segments of the community.

Economic value
  • Projected increase in day trip visitors to the CBD by 74% (Source: CBD Redevelopment Framework, Streetscape upgrades catalyst project).
  • Projected increase in overnight visitors to the CBD.
  • Increased the number of jobs in the CBD and centre investment.
  • Delivered diversified housing options and a broader range of price points.
  • Promoted other transport options beyond private vehicle such as public transport and non-motorised transport.
  • Encouraged the adaptive reuse of heritage-built form for housing.
  • Stimulated the establishment of new businesses such as food and beverage along Quay Street.

Environmental value
  • Increased the amount of greenery and shade provision along Quay and Denham Streets by 200%.
  • Incorporated locally sourced, material including local sandstone from nearby quarries.
  • Decreased the impact of urban heat island effect.
  • Embedded flood protection and flood resistant design measures to deal with the Fitzroy River catchment, integrating robust design and easily removable elements to protect until flood waters recede.
  • Preserved historic trees.

Social value
  • Created a unified urban and riverfront environment.
  • Introduced street dining along Quay Street as well as new active uses within the riverfront precinct.
  • Enabled the reuse of existing laneways for cultural events and gatherings.
  • Recognised indigenous heritage.
  • Increased capacity for events by being “event ready” with built-in base-line infrastructure. The upgraded precinct is now home of the annual River Festival, River Revere, and monthly food and wine festivals.
  • Introduced theatrical lighting of key trees and heritage-built form.
  • Introduced electric vehicle charging and bicycle maintenance stations.

Embedded the latest technology smart poles, providing the following benefits:
  • Heritage façade lighting
  • 17 external (theatre-grade) moving lights with projectors
  • Digital banners and touch screen notice boards
  • Sound system that plays music and public notice announcements
  • GPO’s and 3-Phase power on every light pole for events
  • Publicly accessible Wi-Fi network
  • Motion sensors and CCTV
  • Remote accessibility for the council to manage irrigation, bins and BBQ’s
  • Parking sensor system and smart device app displaying available parking spaces


Use value
  • Introduced a riverside stage and performance area for community outdoor events and gatherings.
  • Delivered the first formalised stage of a CBD pathway environment to support physical activity.
  • Provided a comprehensive lighting strategy, improving safety and evening usability
  • Introduced a range of community engagement opportunities including postcards, community and feedback sessions

Stay informed. Sign up to our newsletter.

I agree that I have read and I accept the Heart Foundation's Privacy Statement.



Share by: