The ‘Knowing your Place 3214’ Cycle/Walks Project is about connecting the community to the cycle and walking paths in and around the suburbs of Norlane and Corio near Geelong. It is a project that uses active transport to connect residents with place in a social and physical way, and has been as much about pride of place as encouraging walking and cycling to destinations using the newly constructed Karndoor-kapa track and existing street networks.
The demographic and socio-economic analysis of the area reveals that sections of the community have high unemployment rates, low education, low household incomes, low car ownership and are likely to be living in public or rental housing. Therefore, the aims of the project are to support residents to get around using active travel, improve social wellbeing and develop a sense of pride and connectedness within the local community.