In the past, despite its location and many advantages, the Perth Cultural Centre and in particular the area now occupied by the Urban Orchard, had failed to realise its potential as an iconic hub that celebrates the cultural aspirations of Western Australians. The area was dark, uninviting, and considered by most to be unsafe (especially at night) and suffered from a negative reputation as a place synonymous with antisocial behaviour.
Today, the Urban Orchard is a favourite meeting place and provides a unique opportunity for many Western Australians to reconnect with the cultural heart of Perth. It is a place to celebrate the importance of growing fresh, healthy food and is the perfect spot for city workers and residents to eat lunch and meet up with friends.